Coolhouse.id Business Success Analysis

نویسندگان

چکیده

Knowledge of entrepreneurship is essential for business people who want to start or develop their ventures. This study aims analyze the success Coolhouse.id's in terms internal factors, namely entrepreneurial characteristics owner. used a qualitative approach with case research. The data was collected using observation techniques, interviews, and documentation. analysis results show that entrepreneurs have significant role business. Creative innovative factors are most important because they enable make products ways different from other competitors allowing originality attracts consumers customers.

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ژورنال

عنوان ژورنال: International Journal of Applied Business and International Management

سال: 2022

ISSN: ['2621-2862', '2614-7432']

DOI: https://doi.org/10.32535/ijabim.v7i2.1655